Tuesday, April 28, 2009

Brands Making Dramatic Changes - Frigidaire Professional and Jennair


I'd tend to steer you away from either of these brands for the next few months. Both Frigidaire Profressional and Jennair line ups are recieving a complete makeover and in doing so you'll undoubtedly run into availability issues with the potential of not being able to recieve the product at all - a true nightmare when you're trying to close on your house. Don't let me deter you away completely, just keep this in the back of your mind when making your appliance purchase.

The Frigidaire Professional is actually set to transition to their new line up between May and June of this year so you should be able to buy it fairly soon. The new lineup is borrowing features from the Electrolux line which was launched last year (with Kelly Ripa as the spokesperson), and in doing so upgrading the Frigidaire Professional lineup to fill in the gap that Electrolux Home Applaince Group has between the Frigidaire lineup and Electrolux lineup. With the change, the handles will be different, which is where the transition problem occurs. On the bright side, there is always the change that the Frigidaire Pro will pick up a smooth glide rack or two.

To be honest, I'm excited. I've always been a big Frigidaire fan. It's a brand that is generally loaded with features (even though they have slacked in the fit and finish compared to competition - with good excuse, as the competition costs near to twice as much), priced reasonably and backed by a company that has an extensive service network if the need arises.

The Jennair lineup is also going to be an exciting change. Whirlpool Corp is repositioning the Jennair as a 'super premium' brand. To give you an idea of the features / quality we should be expecting from a 'super premium' brand here a few that fall in that category now : Thermador, Viking, Dacor, DCS, Monogram, and Wolf and Sub Zero.

Here's a letter released the first of this year on the Jennair line : http://www.whirlpoolcorp.com/ibs/documents/releases/JennAirnewcollectionkitchen.pdf

From what I understand, the wall oven is going to be loaded with about every feature thinkable, from dual convection fans, steam and 'touch anywhere' controls.

Look for updates on the new line - I'll keep you all updated as I get the information.

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